How to choose influencers for a campaign in Israel - by audience, not followers
In short
To choose influencers for a campaign, start with who your audience is, and look for creators whose audience genuinely resembles it - age, location, interests and engagement. Follower count is secondary: a creator with a small, precise audience usually delivers more than a big creator with a general one.
Why are followers not the metric?
Followers show size, not fit. Some are inactive, some are outside Israel, and some simply are not interested in what you sell. What matters is how many of the people who see the content are your potential customers.
What do you check instead?
- Audience fit - the age, gender, location and interests of the audience, not the creator.
- Real engagement - comments with substance, not just emojis.
- Consistency - does the creator talk about your field naturally.
- History - previous collaborations, and whether they came across as credible.
How do you measure success?
Set a goal before you start - awareness, site traffic or sales - and use a unique link and code per creator. That way you know who delivered, and invest more in what works next round.
Frequently askedquestions.
Micro-influencers or big influencers?
It depends on the goal. For broad awareness - big ones. For conversions and a precise audience - several well-fitted micro-influencers usually beat one big one.
Where does AiweOn find its creators?
From a pool of 20,000+ content creators on weon.co.il, the platform of weon, AiweOn’s parent company - matched on audience fit for each campaign.